Breaking Cultural Rules

Is it okay?

I took a class on Spanish Culture the other day.  It was mostly for newcomers to Spain so they would know what to say or not say in this culture to be able to fit in.  What to do and not do, so as not to offend natives of the land.

Here are some of the things I was reminded of:

  • You don’t want to stand out in a crowd.  Best to be an apple in a bowl of apples.
  • There is a high sense of shame.  What will people think?  What will they say about me?
  • Never talk about death.  Talking about it may bring it about sooner.

I raised my eyebrows with every point.  ONTHEREDBOX breaks everyone of those cultural rules.

We are encouraged to be culturally sensitive, not offend and to find common ground if we want to reach people for Jesus.  I am not against that thought, but I don’t think it should be our guide in evangelism.

So what should be our guide?


Did Jesus ever break the rules?

  • Healing on the Sabbath?
  • Touching a leper?
  • Talking to a woman in private?  And a Samaritan!
  • The scribes:  “You offend us when you say that.”
  • “You are of your father the devil!”

When He asks you to preach on the subway or bus or some public place,  what will you do?  You don’t really want to be one of those people, do you?

At ONTHEREDBOX our goal is to be obedient to the command to preach the Gospel to every person.  Our platform is a Red Box.  That is what God gave us.  And even though we break the rules of the culture, the interesting thing is God uses it and draws people in.

Go figure.

jacob bock

Five things you must know about ETERNITY

Video animation

Hi friends,

One of the greatest blessings at ONTHEREDBOX is the foundation of the Gospel message the Lord has shown us called the FOUR COLUMNS.

Once you see clearly these four points, then all of your evangelism becomes more effective.

  1. Your sin problem
  2. The  terrible consequence of living and dying in sin
  3. The solution to your problem
  4. The call to turn and believe

ONTHEREDBOX is developing  3-minute videos, each one gives an overview of one of the columns.  These are great for:

  • Personal review
  • Small group series
  • Teaching a class
  • Sending to an unsaved friend
  • Showing in church
  • Posting on social media
  • Embed on your blog

Here is our next video.  ETERNITY – What  you need to know.

Can’t see the video?  Click here.

A look inside the video

  •     Eternity is written in your heart.
  •     One day you will die.
  •     After death comes the judgement
  •     There is a terrible place called hell
  •     There is a wonderful place called heaven.
See the first two videos here.
Enjoy the video and enjoy sharing it.
jacob bock

Video: The Four Columns of the Evangelistic Message


I know you want to be more effective in evangelism.
I know that you want to see the Holy Spirit’s activity in your evangelism encounters.

Today you get to see the new video that Ontheredbox has developed.  We are producing a series of five videos on the Four Columns of the Evangelistic message.

Here is a quick review of the five-video series on the Four Columns of the Evangelistic Message.

The Four Columns

  1. Introduction to the Four Columns
  2. Law (Problem)
  3. Eternity  (Consequence)
  4. Cross  (Solution)
  5. Repentance and Faith (Call)

Today’s video is the second in the series.  It is entitled THE LAW.  (See the first video on the introduction here)

This 3-minute video explains the power of the LAW in evangelism.

      • The LAW shows us our sin.
      • The LAW is written on every heart.
      • The LAW condemns you as guilty.
      • The LAW leads you to Jesus.

Understanding the first column, THE LAW, will help you keep your evangelism biblical and as a result, more effective.

Click here to see the first video:  The Four Columns of the Evangelistic Message: INTRODUCTION

Click here to see the second video:  The Four Columns of the Evangelistic Message: THE LAW


jacob bock

The Platform of The Four Columns

Introductory video

Over the years, ONTHEREDBOX has developed a platform for evangelism called “The Four Columns”. It is important to base your evangelism on solid biblical truths and not fall into the temptation to modify the message to make it more palatable for the listener. You can modify the method of presenting the message but you must never modify the message. The idea must be to modify your heart to the message.

During the 15 years at ONTHEREDBOX I have studied the preachers of the past 500 years. What did they preach? What were the messages of the great revivals of the past? I have studied the message of Jesus and the Apostles and have seen both promises and warnings in their evangelism. I discovered that all great evangelism throughout history was built on the foundation of The Four Columns.

Today I launch the introductory video of the The Four Columns.

In this 3-minute video I give an overview of what the four columns are. Over the next few months I will be releasing four more videos, explaining each of the columns in more detail.

You may download it, share it, post it, and show it at church or at your bible study.
It would be good for you to watch my full version teaching on The Four Columns here.

jacob bock

Special thanks to our creative team that made this video possible.

Script: Jacob Bock
Grammar and story editor: Karen Prevost
Theology and storyline editor: Paul Collins
Motion graphics: Francisco Garrido
Translation of Spanish Text: Ana Villoslada
Voice-over narration: Juan Manual Martinez and Nate Butler
Sound effects: Marvin Glockner
Funding: Gifts from people that love ONTHEREDBOX

100 day challenge


One of the best ways to keep the soul from shrivelling is to stay active in evangelism. We are either growing or shrinking, but we cannot stay the same.

On January 1st I challenged myself to preach the Gospel open air for the next 100 days.   My goal is to preach a different message every day and keep a running blog with daily testimonies, photos, videos and an outline of the message you can download for your own use.  Follow my progress at (Spanish mostly)

So here is my challenge for you.

For the next 100 days, give your soul a dose of revival by sharing the Gospel.  Here are five ways to do that.
  • Pass out a gospel tract
  • Do personal evangelism
  • Share your testimony with a stranger
  • Pray for a stranger
  • Preach open-air
You can register for the 100 day evangelism challenge any time.  When you do, I will commit to pray for you during those 100 days.  My 100 day blog.
2017 is a time for growing in evangelism.  Take the challenge!
jacob bock